Analyzing consumer awareness, knowledge and behavior among the population in Putrajaya

Mercury, hydroquinone and tretinoin are the most common adulterant chemicals used in cosmetic products nowadays. This paper focuses on consumers’ awareness knowledge regarding current issues. Parameters to determine their level of these three chemicals. study also examines relationship between safety behavior when selecting product market. A cross-sectional was conducted Putrajaya 313 responded questionnaires. Reliability test, descriptive statistic, Pearson’s correlation independent t-test were analyse collected data with p<0.05. The results indicated that respondents highly aware about issue (90.1% respondents) but have insufficient cosmetics where only 17.6% high range. Despite this, positive towards safe selection. findings illustrated there a significant knowledge, gender (p=0.004) education (p=0.004). will provide strong indicator not users authorities governing industry.